The value of data has never been more apparent. Since the last Data Protection Day in January 2018, there has been a significant shift in how data is regarded, utilised and protected. The Cambridge Analytica scandal highlighted the reputational pitfalls that companies face when they attempt to profit from data, while the advent of the General Data Protection Regulation (GDPR) outlined the severe penalties incurred if such companies misused it. Recently, tech giant Google was fined €50 million for failing to be transparent in how it collected data to personalise advertising. Facebook is also facing potential billion-pound fines from the Federal Trade Commission (FTC).