Salesforce adds customer data platform to CRM

At its annual Salesforce Connections conference, Salesforce unveiled its new Customer Data Platform (CDP) alongside the next generation of Customer 360.

The new platform services will allow companies to unify disparate customer data throughout their entire organization and then personalize every engagement based on a single view of the customer.

Customer 360 will also go beyond traditional CDP capabilities and extend the power of CRM with consumer-scale data management and activation.

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President …
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